Plan B is all about identifying the problems that are holding you back and making the changes you need fast. It about putting your business back on track so you can move forward.
When it comes to working fast, we don’t believe in rushing ahead and putting the cart before the horse. Because if you’re not well set up or measuring the right metrics, it’s hard to make changes that can make a big difference to your digital performance.
So we do things differently. We run an initial social sprint that is all about auditing key parts of your social activity to put together actions that can make things better, fast. Once we understand where we can make improvements, we can build further sprints that take those recommendations and put them into action.
We benchmark your current performance
You need to know where you are before you can reach where you want to be. It’s very important to have a benchmark of your digital performance because, without a comparison, it’s hard to know how to make the most effective changes.
Making tweaks and testing and learning as you go is key to effective social. Our social sprint measures what matters most, drawing a line in the sand by looking at your key metrics over the last six months, so you have a clear benchmark of where you are now. This will allow you to start to measure any success moving forward.
We review your content
Not all platforms are born equal and our social media strategists live and breathe all things social. They know the content that works. It’s easy to think that more content leads to better performance, but that’s not always the case. Social media is a fantastic way to show your personality and make a memorable connection to your audience — so it’s important to have a mix of content that really talks to your audience.
Our social sprint takes the time to understand what the role of social should be for your brand and look at your current messaging, assessing strengths, weaknesses, style, and consistency — putting everything you show your audience under the microscope to make sure that your performance is in line with best practice for each platform that you use.
We keep an eye on the competition
It’s so important to keep an eye on your competition, but the day-to-day always gets in the way, we get it.
Our social sprint takes a snapshot of two competitors, analysing their content frequency, style and consistency — to give you a better idea of how your current social stacks up to the competition.
With all that done you’ll have a bulletproof benchmark of performance and we’ll generate some key actions and recommendations that you can use right off the bat to make your social activity better. You can take the recommendations from this audit and deliver them internally, or we can roadmap further sprints to work with you.
Want to see how we can help you make your social more effective? Check out our social sprint here — https://planb.thisisorb.com/