Plan B is all about identifying the problems that are holding you back and making the changes you need fast. It about putting your business back on track so you can move forward. When it comes to working fast, we don’t believe in rushing ahead and putting the cart before…

The Plan B method is all about combining sprints to evolve your brand quickly in the areas that matter most right now. Most of our Plan B conversations start with “We want to do more digital marketing but…” and that’s the real key problem to solve with these brand strategy…

The tone of voice is key to targeting and engaging audiences; particularly now when social media channels are the main interaction point between brands and consumers. Another thing driving the increasing importance of tone of voice, is market saturation. The internet and technology innovations mean that competition isn’t restricted to…

Shortening attention spans in an increasingly digital world means that a brand’s customer journey needs to be more considered than it’s ever been before. Still reading? Good. Your customer journey is all the touchpoints your customer has with your brand as they go from prospect to purchase to post-purchase. Everyone…

With the world around us changing at ever-increasing speeds, be it technology, attitudes, values etc. It’s becoming increasingly hard to predict and plan for the long-term. Instead, businesses are having to put greater emphasis on the short-term and be as reactive as possible. This new short-term approach has created a…

What is Plan B? Out of the sectors that most suffered in 2020, the businesses that did best were those that were able to adapt and evolve quickly. Some found new audiences for their existing products and services, some embraced new platforms, and others launched completely new products. What it…